Make every link a
smart decision.
Easy to use, and powerful enough to handle even your most complex routing configurations.
Short Link Created
Trusted by 5000+ companies
One link, the right destination for every visitor.
Drag conditions onto a canvas to route by device, geo or intent — each visitor gets the response that fits: a redirect to the App Store, a localized page, or custom content inline. Simple to wire up, and it resolves every visit in ~11ms.
Detected iOS, so the visitor skips the website and lands directly on your App Store listing.
One routing layer, three superpowers.
Track & route every campaign
Branded links and dynamic QR for every channel, with the attribution to prove what worked.
- ✓One link per campaign, routed by device, geo & language
- ✓UTM builder and real-time click attribution
- ✓Editable QR on print — never reprint a flyer again
- ✓Export to GA4, Meta & your CRM
Your link is now an endpoint.
Return raw JSON, HTML or XML straight from a short link. Built for app configs, deep linking, and agents that need structured data — not a 30x bounce.
Negotiated by header
Same link returns a redirect to browsers and clean JSON to Accept: application/json — perfect for LLM agents.
Edit without redeploying
Flip a feature flag or repoint a deep link from the dashboard. Your app reads it instantly.
Link AI — structured by default
Every link ships title, OG image, click count and routing as machine-readable metadata.
// rii returns structured data — no redirect { "status": "active", "destination": "https://myshop.com", "routing": { "ios": "apps.apple.com/app/id123", "android": "play.google.com/store/id123", "default": "myshop.com/web" }, "meta": { "title": "Summer Sale 2026", "clicks": 18423, "llm_ready": true } }
Every click, visualized beautifully.
Real-time data on clicks, devices, browsers, referrers and geography — the clean signal, none of the noise.
Traffic velocity
Device distribution
Top geographies
Everything your domain can do, in one platform.
Real-time analytics
Clicks, devices, browsers, referrers and geos — streamed live and exportable to CSV, JSON or your warehouse.
Custom branded domains
Run links on go.yourbrand.com. Unlimited domains, automatic SSL, zero DNS headaches.
Branded QR codes
Dynamic QR with your logo, colors and shapes — fully trackable, editable after print.
REST API & webhooks
Create, route and track links programmatically. Real-time events for every click.
A/B & rotation
Split traffic across destinations, rotate creatives, and let the winner take the clicks.
Privacy & compliance, built in
GDPR / DSGVO-compliant by design, EU data residency, bot detection and high-velocity tracking handled for you — you just get clean data.
Plug rii.link into everything.
Illustration: the rii.link routing core connected to Zapier, Slack, Google Analytics 4, Mailchimp, Claude via MCP, webhooks and the REST API, with requests pulsing along the connections.
Trusted by marketers and the engineers behind them.
“We replaced three tools with rii. The JSON-from-a-link feature alone killed an internal service we maintained for years.”
“Device routing meant our App Store conversions jumped overnight. iOS users finally land where they should.”
“The German routing + DSGVO story sealed it for our legal team. Setup took an afternoon.”
“11ms redirects and a clean API. It just disappears into our stack the way good infra should.”
“Our agents manage links over MCP and get structured data back. No scraping, no fragile parsing.”
“Knowing we can export to nginx and keep our links if we ever leave is exactly why we trusted it.”
Questions, answered.
Most shorteners just redirect. rii adds a visual routing layer — decide each visitor's destination by device, geo, language or time — and can return raw JSON, HTML or XML instead of a redirect, which makes a link usable by apps and AI agents, not just browsers.
Yes. Bring go.yourbrand.com, point one record, and every link and QR carries your brand. If you ever leave, export your links as nginx, Caddy, CSV or JSON and re-host them anywhere — the domain and the links are yours.
Yes — built EU-first with data residency in Frankfurt, configurable logging, and DSGVO-compliant analytics by default. No selling of click data, ever.
Custom-domain email forwarding just shipped — receive mail on your link domains without running a mail server. On the roadmap: MCP server for agent-driven link management (Sept 2026) and full nameserver delegation so you configure DNS once (Oct 2026). Sections marked "In progress" above show what's shipping.
Yes — 50 short links, 1,000 clicks/month, standard QR codes and basic analytics, no credit card required. Upgrade when you need custom domains, smart routing or higher volume.
Ready to build smarter connections?
Branded links, visual routing and LLM-ready responses — start free, no credit card needed.